工商管理專(zhuān)業(yè)英語(yǔ)

1、工商管理專(zhuān)業(yè)英語(yǔ)重點(diǎn)一名詞解釋?zhuān)? .what is a manager?答 ： A manager is a person who plans,organizes,directs,and controls the allocation of human ,material,financial,and information resources in pursuit of the organization s goals.2 .What is the difference between middle managers and first -line managers?答： The heavi

2、er emphasis onmanaging group performance and allocating resources represent the most important differences between first -line ang middle managers.3 .How can you characterize top-managers work?答： Top managers spend most of their day(over 75 percent) planning and leading.pressures and demands on top

3、managers can be intense.4 .What is the one of natural outcomes of outsourcing?答： Modular corporations come into being.二選詞填空1.Adrian was in charge of the allocation of available funds.2.Our firm is oriented towards the export side of the business.3 .The on-time delivery of goods is required in the co

4、ntract.4 .Thegraphic displays will be heloful to illustrate the increase of the output.5 .Companies cannot survive fierce competition without innovative personnels.6 .Keeping the accounts is part and parcel of my job.7 .The CEO and other high-level executives are often referred to as top management.

5、8 .The tasks that managers do include planning,organizing,leading,andcontrolling the work of an organization.9 .Functional managers supervise employees having expertise in one area,such as accounting,human resources,sales,finance,marketing,or production.10 .general managers are responsible for the o

6、perations of a more complex unit,such as a company or a division.11 .He carried out a number of frauds on trusting people who lent him money.12 .He would not havesucceeded in such a risky business if he had not been such a clever entrepreneur .13 .They could not tell the commcnding officer from his

7、subordinates.14 .The two old rivals vie for the frist place .15 .Some people cannot be trusted to work wihout supervision .16 .Half of the medical supplies have already been allocated to the victims of the earthquake.17 .Can you differentiate this kind of rose from the others?18 .The factory has lai

8、d off workers because of the drop in sales.19 .They were blame for their failure to hold down expenditure.20 .The company has slashed the costs of the project in order to seize the last chance to survive.21 .The company is trying to diversify its range of products so that they can get more market sh

9、ares.22 .Mr. Black realized that his company was in dire straits and it went beyond him to deal with the whole situation.23 .Tom, my next door neighbor, is exempt form military service because of his poor health.24 .With the economic environment improved , his company s sale in that area is gseuttsi

10、ncgelpetsibsle to thecrisis.s debts.25 .Mr.White declared that he was not liable for his partner26 .The employees sued their manager for breach of contract.1.1 If we cannot keep on holding the edge in the services, we ll lose our share in market.28 .Nowadays, the manufacturing industry cannot make d

11、o without services.29 .To merge or not to merge that s the question. The board of the compdaneyfehraresd the decision to do it.30 .A country isnfrastructure services must develop with its economic growth because no advanced society can be without these services.31 .三翻譯英譯漢：1.Sometimes, though, a firs

12、t -line manager is a recent college graduate who is responsible for the work of both hourly employees and professionals. Such a first -line manager is likely to have little hands -on experience. Lack of experience isn t a problem if the new manager is willing to learn and has the competence to commu

13、nicate with diverse types of people , to coach and counsel subordinates, and to provide constructive constructive feedback. 答 ; 然而有時(shí)一個(gè)第一線經(jīng)理是新來(lái)的大學(xué)畢業(yè)生，負(fù)責(zé)管理計(jì)時(shí)雇員和專(zhuān)業(yè)人員的工作。這樣的第一線經(jīng)理可能很少有親身的經(jīng)驗(yàn)。缺少經(jīng)驗(yàn)不一定是麻煩，但這要求新經(jīng)理樂(lè)于學(xué)習(xí)，并且有能力和不同類(lèi)型的人打交道，培訓(xùn)和指導(dǎo)下屬，并提供建設(shè)性的反饋。2.managers and acquisitions 兼并與收購(gòu) 3.corporate restructurin

14、g 公司重組 4.downsizing 縮編 5.outsourcing decision 外包決策 6.modular corporation 組件公司 7.unit cost of production 單位生產(chǎn)成本8.strategic alliance戰(zhàn)略聯(lián)盟 9.overhead 管理費(fèi)用 petitive advantage 競(jìng)爭(zhēng)優(yōu)勢(shì) work form of organization 網(wǎng)絡(luò)型組 織（結(jié)構(gòu)）漢譯英1. 社團(tuán) community2. 首席執(zhí)行官 chief executive officer3. 常務(wù)董事managing director4. 流行價(jià)格prevaili

15、ng price5.監(jiān)督員 supervisor6.市場(chǎng)份額 market share7.計(jì)算機(jī)程序員 computer programmed.管理能力 managerial competency9. 保險(xiǎn)業(yè)務(wù)員 insurance agent10. 資源配置 allocation of resources11. 新聞廣播員newscaster12.任務(wù)小組task force13.銷(xiāo)售合作人 sales associate14.收入，稅收revenue15. 管理， 管理人員 management16. 工作框架 work setting17. 電話營(yíng)銷(xiāo)中心telemarketing cen

16、ter18. 顧客投訴customer complaint19. 業(yè)績(jī)?cè)u(píng) 價(jià)標(biāo)準(zhǔn) evaluation criteria for performance20. 具體運(yùn)作計(jì)劃 specificoperational plans21.分派權(quán)力與責(zé)任 delegate authority and responsibility22.協(xié)調(diào)進(jìn)度與資源 coordinate schedules and resources23.商務(wù)合作人 business associate24.財(cái)務(wù)崩潰 financial debacle25.刺激業(yè)務(wù)增長(zhǎng) spur the growth of the business26

17、. 監(jiān)督現(xiàn)場(chǎng)工作supervise on-site work27. 生物芯片混合了計(jì)算機(jī)技術(shù)和生物科學(xué)，是通過(guò)新網(wǎng)絡(luò)企業(yè)創(chuàng)造的最令人興奮的產(chǎn)品中的一種。利用計(jì)算機(jī)能力的優(yōu)越來(lái)處理大量的信息，生物芯片被開(kāi)發(fā)用來(lái)掃描人的基因構(gòu)成和分析與各種基因轉(zhuǎn)換疾病相關(guān)的風(fēng)險(xiǎn)。 Biochips, which blend company technology with biological science, are among the most exciting products being created through new network organizations. Taking advantage

18、of a computer asbility to process massive amounts of information, biochips are being developed to scan people s genetic makeups and analyze risksassociated with various genetically transmitted diseases.28 . 世界經(jīng)濟(jì) a global economy29. 經(jīng)濟(jì)模式the economic model30. 工業(yè)化經(jīng)濟(jì) an industrializedeconomy31. 自給自足 sel

19、f -sufficient32. 銀行業(yè) a banking industry33. 提高生活質(zhì)量enhance the quality oflife34.經(jīng)濟(jì)活動(dòng)的核心 the hub/heart of economic activity35. 商務(wù)服務(wù)業(yè) business services36.銷(xiāo)售服務(wù)業(yè) trade services37.基礎(chǔ)實(shí)施服務(wù)業(yè) infrastructure services38.社會(huì)服務(wù)業(yè) social/personal services39.公共管 理服務(wù)業(yè) public services 40. 電子零售業(yè)electronic retailing41. 商店

20、結(jié)賬終端 point -of -sale terminal42 。公司總部 corporate headquarters43.財(cái)務(wù)收益、盈禾U financial rewards44.多種形式服務(wù) an assortment of services45. 分 銷(xiāo) 、 銷(xiāo) 售 渠 道 distribution channel46. 建 筑 承 包 商 building contractors47. 運(yùn) 輸 成 本 transportation costs48.三曰商店零售 non-store retail sales49.商品直銷(xiāo) the direct sales of the merchand

21、ise50.縱向整合 vertical integration51.目標(biāo)銷(xiāo)售 catalog sales52.年銷(xiāo)售額 annual sales 53.零售貿(mào)易 retailtrades54. (備有)現(xiàn)貨products available55 . Consumers are more and more knowledgeable demanding better value and service.( 消費(fèi)者越來(lái)越會(huì)買(mǎi)東西)56 .Retailing is becoming a high -tech business. (正在變成一種高科技企業(yè))57 .Computer programs

22、analyze the data and then automatically transmit orders to the retailers .(分析數(shù)據(jù)并自動(dòng)把定貨指令傳給零售商)58 .Retail managers must make complex decisions in selecting target markets, locating stores, determining what merchandise and service to offer.(選擇目標(biāo)市場(chǎng)，確定店址，決定提供何種商品和服務(wù) )59 .Dell computer views direct -mail

23、retailing skills as the key to its success.(把直接郵購(gòu)零售技術(shù)視為其成功的關(guān)鍵 )四、判斷正誤1 、 A manager is a person who plans,organizes,directs,and controls the allocation of human ,material,financial,and information resources in pursuit of the manager s individu(aFl)goals.2 .While achieving the organizational goals, ma

24、nagers must perform moretasks by themselves. (F)3 .Effective managers must pay attention to what goes on both inside and outside their organizations.(T)4 .The job of managers is to help the organizations achieve specific goals, but usually they donot create any goals.(F)5.In a small orgain ,nization

25、,there is usually only one level of management. As an organizationgrows, more levels of management are needed.(T)6 .Middle managers receive broad, general strategies and policies from top managers and translatethem into specific goals and plans for first-line managers to implement.(T)7 .Top managers

26、 are responsible for directing and cooedinating the activities of first-linemanagers and middle managers.(F)8 .Middle managers spend more time on planning and organizing than first-line managers.(F)9 ， A wholesaler is the final business in a distribution channel that links manufactureers with consum

27、ers.(F)1 0.Breaking bulk is to keep inventory so that products will be available when consumers want them.(F)11,Vertical integration means that a firm preforms only one level of activity but organizing the other firms in the disyribution channel.(F)12 .Retailing is one of the nation s largest induet

28、ries in terms of employment.(T)13 .relationship -oriented leaders are more effective when the situation is highly unfavourable.(F)14 .the set of formal tasks and formal reporting relationship provides a framework for horizon control of the organization .(F)15 .unity of command means that each employ

29、ee is held accountable to not only one supervisor.(F)16 .staff authority means that people in management positions have formal authority to direct and control immediate subordinates.(F)17.decentralization means that decision authority it located near the top of the organization.(F)第六章選詞1. As top man

30、ager of the company, if you do not assign line-managers responsibility to the plan, you will reach no goal.2.The inspector was interested in ereything pertaining to quality appraisal.3.One of the most important points to make achievements in business is to energize front-line workers.目標(biāo)管理 management

31、 by objectives 一次性計(jì)劃 a single-use plan 常備計(jì)劃 a standing plan 應(yīng)變計(jì)劃 a contingency plan 企業(yè)目標(biāo) corporate goals 計(jì)劃 時(shí) 間范圍 planning time horizon 業(yè) 績(jī) 評(píng)估 系 統(tǒng) performance appraisal system 應(yīng)急預(yù)算 emergency budget 靈活性與適應(yīng)性flexibility and adaptability 安全認(rèn)定系統(tǒng)system of safety recognition 基層部門(mén)監(jiān)督者 line supervisor 表彰信 a l

32、etter of commendation英譯development an action 制定行動(dòng)計(jì)戈U develop safety training session 開(kāi)安全生產(chǎn)培訓(xùn)課 /辦 班 develop a line of thought 展開(kāi)思路 develop front -line employees 培養(yǎng)一線工人develop an interest inmanagement 對(duì)管理產(chǎn)生 develop the national economy 發(fā)展國(guó)民經(jīng)濟(jì) develop the company ' s business展公司業(yè)務(wù) develop one'

33、s ide a 詳細(xì)）闡述觀點(diǎn)develop a new device 研制一個(gè)新裝置develop the region in the west China 開(kāi)發(fā)建設(shè)中國(guó)西部地區(qū) 第七章 填詞The subordinates refused to comply with the manager ' s demand because it ' s not at all practicalA good manager is person who can harness individual talents to a common end 。No one can make the

34、business go smooth only by issuing orders 。An unbroken line of authority that links all individuals in the organization and specifies who reports to whom is named as chain of command 。Delegation is the process managers use to transfer authority and responsibility to positions below them in the hiera

35、rchy。Tall structure is a kind of management structer characterized by an overall narrow span of management and a relatively large number of hierarchical levels 。Flat structer is a management structure characteriged by an overall broad span of control and relatively sew hierarchical levels 。Formaliza

36、tion is the written documentation used to direct and control employees 。英譯漢Deploy resources 有效的使用資源hierarchical levels 層級(jí) span of managers control 經(jīng)理的管理職權(quán)范圍effective coordination 有效的協(xié)調(diào) vertical control of the organization 組織機(jī)構(gòu)的縱向管理 an automobile assembly line 汽車(chē)組裝（流水 ）線chain of command 指令鏈 delegate

37、authority 分權(quán) meet customers needs滿足消費(fèi)者的需求line department 業(yè)務(wù)部門(mén) staff department 職能部門(mén) issue orders 發(fā)布命令第八章 填詞Subordinates should have some say in the management of the business 。The employees in Jack s company have reagccuelasrs to the boss to air their opinions 。Participator y democracy is something

38、that subordinates enjoy in management decision -making 。英譯漢Position power 職位權(quán)利 legitimate power 法理權(quán)利reward power 獎(jiǎng)賞權(quán)利 coercive power 懲罰權(quán)利personal power 個(gè)性化權(quán)利 expert power 專(zhuān)業(yè)技能權(quán)利 referent power 稟性相關(guān)權(quán)利 charismatic leadership 個(gè) 人 魅 力 型 領(lǐng) 導(dǎo) autocratic leader 獨(dú) 斷 / 專(zhuān) 斷 型 領(lǐng) 導(dǎo) democratic leader 民 主 型 領(lǐng) 導(dǎo) a

39、uthoritarian management 極權(quán)型管理 centralizeauthority 集權(quán) 第十四章 漢譯英1 市場(chǎng)營(yíng)銷(xiāo)組合 marketing mix 市場(chǎng)細(xì)分研究 segmentation research 市場(chǎng)導(dǎo)向 marketing orientation 目標(biāo)市場(chǎng) target marketing 描述功能descriptive function 診斷功能diagnostic function 預(yù)測(cè)功能predictivefunction 生產(chǎn)導(dǎo)向活動(dòng)production -oriented exercises 前控管理 proactive management 后控管

40、理 reactivemanagement 市場(chǎng)信息反饋過(guò)程marketing intelligence feedback process 市場(chǎng)營(yíng)銷(xiāo)系統(tǒng)marketing system1. If they want their business to run well , managers should develop a long -run marketing strategy 。 （制定長(zhǎng)期市場(chǎng)營(yíng)銷(xiāo)策略）2. Some organization haven t conducted much marketing resea，rcwhhich causes them lose the marke

41、t share 。 （失去市場(chǎng)份額）3. Heavy coupon users are most likely to redeem the coupons .（用贈(zèng)券兌換產(chǎn)品）4. The companies who increase their market share are those who are really understand and meet consumers need.（ 了解并滿足消費(fèi)者需求）5. It makes much difference for a firm to improve the bottom line. （改善盈利狀況）填詞1. three year

42、s ago ， the board of directors made that decision to computerize the whole company including all the branches 。 And now this is paying dividend2. the marketing research enables the firm to make their promotion more efficient and their consumers more acquainted with the brands ， retail outlets , etc.

43、3. As CEO, Mr. Smith always ignores the side issues and addresses himself to the main problems in management。4. Mr. Carter always takes a pragmatic approach to problems . That s the very reason why he was appointed to the post of sales director.判斷1. Market research is the primary tool for exploring new opportunities in the marketplace.（T）2. To describe the historic ales trend and